1. D.I.M.E.S. (Diversity In Media, Entertainment, Sport) is a CSR 2.0 (Corporate Social Responsibility) program and initiative designed by The P.A.S.C.A.L. Foundation (ANBI) to create a mutual synergy between media, sports, and entertainment companies/organizations along with industry talent identifying as BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups.

    

   The initiative also has a special focus on providing strategic and innovative DEI support to media and allied industry players, companies and organizations, in discharging their desired CSR Programs, with a focus on benefitting underserved and underrepresented members of the society.

The major goal of the D.I.M.E.S. initiative is to enthrone the tenets of diversity and inclusivity within the media, entertainment and sports industry. The initiative aims at creating a lasting impact for a radical but sustainable change in the work culture that encourages racial injustice, inequality and general discrimination of persons who identify as BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups. It aims at achieving the above goals through strategic partnerships and collaborations with business leaders and companies within the media, entertainment and sports industry.

D.I.M.E.S. initiative seeks to harness the immense capabilities of individuals and corporate entities in the media, entertainment and sports industry to promote racial justice, equality and inclusivity which will in turn influence the socio-economic development of underrepresented and underserved groups within the sector regardless of their age, gender, sexual orientation, race, ethnicity, life experience, or disability. It seeks to achieve this through specially designed programs and set of strategies that allow members of the initiative make a concrete commitment to ensuring that their corporate culture is diverse, equitable and inclusive, while also guaranteeing supplier diversity in the media industry supply chain.

All of the above efforts will encourage a significant and major change in the way DEI is viewed in the media, entertainment and sports industry, thus creating organic and measurable growth rate overtime.

Some of the CSR projects that can be made available include D.I.M.E.S. Connect, D.I.M.E.S. Masterclass, D.I.M.E.S. Empowerment Pact, D.I.M.E.S. TOP100 Awards, etc.

This is an accord between the D.I.M.E.S initiative that seeks to collaborate with leading global marketplaces, business leaders and corporate entities in the TV, Film, Music, Entertainment, Media and Sports industry to map out socio-economic opportunities within the industries to talented individuals and businesses who fall within the BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups category.

The pact is targeted at seeking out special opportunities that will be of immense benefit to both members of the initiative and the underrepresented and undeserved members of society viz a viz persons who identify as BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups.

Collaborations under the pact also presents an opportunity to the above persons to attend TV, Film, Music, Media, Entertainment and sports industry related conferences, conventions, symposium, seminars, summits and related industry events for the first time at a specially negotiated and discounted rate of 50-75% lower than the regular attendance fee.

It is an annual event that acknowledges and promotes iconic companies and individuals who are a great example and model of diversity, equity and inclusion in the global business community. This award program is aimed at encouraging DEI efforts and strategies of businesses and corporate organizations within the TV, Film, Music, Media, Entertainment and Sport industry.

D.I.M.E.S. connect refers to the innovative solutions provided under the D.I.M.E.S. initiative which entails organizing conferences and special networking events that connect talents with each other in other to foster community, cooperation and a platform for mutual support.

The D.I.M.E.S. Connect initiative also provides a structure for corporate diversity and inclusion ‘liaison’ programs that connects diverse media, sport and entertainment professionals with leading companies and role models.

The D.I.M.E.S Connect creatively channels the programs under this program towards the promotion of sustained, inclusive and sustainable economic growth, full and productive employment and decent work for individuals who identify as BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups within the media, entertainment and sports industry.

The D.I.M.E.S Master-class is an initiative that leverages on collaborations with local and international partners in the TV, Film, Music, Media, Entertainment and Sports industry to hold master-class and mentoring sessions for individuals identifying as BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups. who are interested in making an inroad into the industry as individuals or business owners.

The master-class will be channeled towards  enabling the said individuals acquire relevant skills in TV/Film Production, TV format Creation (Unscripted/Scripted), Film/TV Directing, Showrunner, Animation, Light and Sound, Artist Management, Music Production, Sports Agent, Marketing and allied digital and traditional skills.

Becoming a member of the initiative requires the following prerequisites:

• Must be a corporate organization or business leader in the TV, Film, Music, Entertainment, Media or Sports industry or

• Must be an individual identifying as BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups.

• Execution of a pledge that doubles as a formal commitment as a member.

Note that the pledge signifies the company’s commitment to the adoption of Diversity, Equity and Inclusion in its corporate culture and an intentional effort to adopt anti-discrimination and anti-racism policies in its hiring, employment, promotion, supply chain and other relevant processes within the media, entertainment and sports industry. It also represents a commitment to collaborate and partner with D.I.M.E.S. initiative on DEI projects that seeks to create job opportunities within their company or industry for BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups in support of the vision for a better future for underserved and underrepresented people in the community.

The D.I.M.E.S. Pledge represents the commitment between the initiative and its members; individuals and corporate bodies to imbibe and uphold the tenets of Diversity, Equity and Inclusion in their corporate processes and workplace culture.

           The pledge also constitutes a form of solemn promise by members to ensure that BIPOC (Black, Indigenous, and People Of Color), LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups, including other underserved and underrepresented groups of qualified individuals within the society are well considered by members in the promotion of their DEI efforts in the hiring, promotion, supply chain and related company processes.

           We aim at getting a targeted number of 1000 companies taking the D.I.M.E.S. CSR 2.0 Pledge by 2030 to align with our adoption of the United Nations SDG goals.

A membership of the D.I.M.E.S. initiative allows for an access to DEI boosting programs and strategies, plus robust DEI related opportunities and access to the following:

• Conferences and special networking events that provides corporate diversity & inclusion “liaison” programs in a view to connect diverse media, sport, and entertainment professionals with leading companies and influential role models within the industries through conferences and special networking events.

• Online and offline conference events, with panelists and guest speakers and specially sourced representatives and business leaders from leading companies in the media, sports and entertainment industries

• Talent Hunt events with a special focus on extracting talents in a Diversity, Equity and Inclusion compliant manner.

• Facilitator services for diverse professionals and corporate bodies in organized events and programs to promote DEI within their business community.

• Hosting Masterclass and Mentoring sessions for individuals identifying as BIPOC, LGBTQ+, Women, Non-binary and persons living with disability + other underserved and underrepresented groups. Allowing them to acquire skills in TV/Film Production, TV format Creation (Unscripted/Scripted) Film/TV Director, Showrunner, Animation, Light and Sound, Artist Management, Music Production, Sports Agent, Marketing, etc.

No.

There is no monetary obligation, fees, dues or payments in respect of individuals or companies’ membership of the D.I.M.E.S. initiative. However, we encourage members; individuals, business leaders and corporate bodies within the media, sports and entertainment industry to make voluntary contributions towards the funding of our work with the D.I.M.E.S. DEI initiatives.

No.

The initiative is wholly voluntary and as such do not result in any legal implication for either party.

No.

The D.I.M.E.S. Initiative only complements a company’s DEI policy by enhancing it and providing more tested strategies without compromising the existing arrangements. Also, in cases where there is no DEI policy on ground, the D.I.M.E.S. initiative encourages the adoption of DEI workplace culture while providing a rich foundation upon which the company may base its DEI policies and strategies.

Yes.

We have proudly aligned our work with relevant SDGS in a bid to promote equality, reduce income inequalities and encourage inclusive education to reinforce an upward trend of social mobility and wealth creation. D.I.M.E.S. is poised towards answering the call to action of the United Nations by leveraging on the versatility of the goals to positively impact the media, entertainment and sports industry through its provision of innovative services, vibrant partnerships and collaborative efforts.

           We currently identify with SDG 5, 8 and 10 of the United Nations Goals in our work at the D.I.M.E.S. initiative. This will sure rub off positively on the SDG goals of members.

         We aim at getting a targeted number of 1000 companies taking the D.I.M.E.S. CSR 2.0 Pledge by 2030 to align with our adoption of the United Nations SDG goals.

No.

However, for the purpose of accountability and evaluation for statistics collation purposes, we may request for information on the progress of DEI programs and strategies introduced by the D.I.M.E.S. initiative to determine its effectiveness.

No.

There is no specified membership term once members sign up.

No.

We do not require employees to perform any DEI tasks outside the workplace or workplace policy and we also do not request their commitment in any areas other than their workplace environment.

Yes.

This is to the extent that we may request members to nominate representatives from their companies to lend their expertise on our advisory board.

We monitor our DEI progress through the responses and feedbacks from interviews, anonymous polls, surveys and questionnaires issued to our members and other stakeholders.